Colors grabs 2nd spot with 250 GRPs

Hindi general entertainment channel (GEC) space is getting hotter and tougher at the top. Worst Films Ever Viacom18’s Colors has pulled down the number two player Zee TV to the third spot, according to Tam data for the week ended 4 October (C&S, 4+, HSM). Even Star Plus, the market leader since 2000, is coming under threat from the new challenger. "Nach Baliye 4" Participants Photos Colors ends the week with 250 GRPs (gross rating points), 30 GRPs ahead of Zee TV and 28 GRPs behind Star Plus. While Zee TV lost 16 GRPs over the previous week ended 27 September while Star Plus shed 20 GRPs. "Jalwa 4 2 Ka 1" on 9X Gross Rating Points (GRP) Channel 21 to 27 Sep 28 Sep to 4 Oct 9X 59 58 Colors 236 250 DD1 33 34 NDTV Imagine 84 78 Sab 32 33 Sahara One 65 69 Sony 111 105 Star One 73 100 Star Plus 298 278 Star Utsav 31 28 Zee Next 6 5 Zee TV 236 220 Source: Tam, C&S, 4+, HSM Says Starcom Worldwide MD India- West and South Sandeep Lakhina, "Colors is an execellent case study of marketing, distribution and a differentiated content mix of fiction and reality shows." Ladies TOP in Soaps but Zero in Reality shows? For the second continuous week, Colors’ flagship show Balika Vadhu stands as the top-rated show in the GEC turf with 6.77 TVR. Star Plus’ Bidaai is the second most-watched show, garnering a TVR of 6.22. Colors’ Jai Shri Krishna stands firm with 4.19 TVR. Reality shows and films have also driven traffic to the channel. Shah Rukh Khan starrer blockbuster Om Shanti Om pocketed 2.97 TVR while reality shows like Bigg Boss 2 got 2.47 TVR and Ek Khiladi Ek Haseena had 1.97 TVR. Soaps vs reality shows Top 10 shows Channel Programme TVR Colors Balika Vadhu 6.77 Star Plus Bidaai 6.22 Colors Jai Shri Krishna 4.19 Star Plus Kis Desh Mein Hai Meraa Dil 4.09 Zee TV Saath Phere 3.77 Zee TV Banoo Main Teri Dulhaan 3.73 Zee TV Kasamh Se 3.73 Zee TV Maayka 3.51 Star Plus Kyunki Saas Bhi Kabhi Bahu Thi 3.39 Star Plus Kahaani Ghar Ghar Ki 3.37 Source: Tam, C&S, 4+, HSM Star Plus has four shows among the top 10 programmes in the GEC space. After Bidaai, Kis Desh Mein Hain Mera Dill is the second best show for Star Plus with 4.09 TVR. Kyunki Saas Bi Kabhi Bahu Thi has a TVR of 3.39 while Kahaani Ghar Ghar Ki has 3.37 TVR and Raja Ki Aayegi Baarat 3.34 TVR. Zee TV's top-rated show Saath Phere has pocketed 3.77 TVR, Banoo Main Tere Dulhann 3.73 TVR and Kasamh Se 3.73 TVR. Sony Entertainment Channel (Set)'s Indian Idol has got 2.88 TVR while Fanaa garnered only 0.97 TVR. Set is on the fourth spot with 105 GRPs, while Star Plus' sister channel Star One is at fifth spot with 100 GRPs (gained 27 GRPs). NDTV Imagine follows with 78 GRPs while Sahara One is seventh with 69 GRPs. 9X takes the eighth spot with 58 GRPs while Sab has 33 GRPs. Worst Television Judges! "Even though there is a huge competition in the entire GEC space, the total GRPs for the genre has not increased. The fight in the space will be for taking away market share from competing networks," says a media analyst.

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